Despite only creating this blog in April, I’ve already made my fair share of blogging mistakes, and don’t want you to do the same when you start your blog.
If you’ve not started a blog yet and need a bit of guidance, read this.
Here are 17 things bloggers SHOULDN’T do – or blogging mistakes – if you want to turn your blog into a business. Learn from my blogging mistakes.
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17 Blogging Mistakes You Might Be Making
1. Using a free blogging platform
When you get started blogging there are alot of free services that you can take advantage of.
However, your website platform is not something that you want to skimp on. There are so many downfalls and limitations when using a free platform like Blogger.
You can read more about the downfalls of using a free website platform in this article.
Not only does owning a blog called adollarearned.com look and sound FAR more professional than adollarearned.blogger.com, it means you OWN your website.
I always recommend new bloggers to Siteground, an incredibly reliable hosting site. The customer service is amazing and quick to help with any questions you may have.
2. Not Having A Clear Direction
Ask yourself, who is your reader?
That is who you need to write for. You can’t be all things to all people as they say, and one of the most common blogging mistakes is not narrowing down the topics you blog about.
Focus on one topic that you’re passionate and knowledgeable about.
If you write about beauty and travel with a bit of interior design and some recipes thrown in, readers will have trouble understanding what your blog is actually about.
3. Ignoring SEO
SEO or search engine optimization is a critical part of operating a successful blog.
Optimizing your posts with SEO will help you rank on Google.
If you learn how to optimize your SEO you can show up on the first page of Google and you're pretty much guaranteed thousands of page views per month for that keyword.
Pinterest also heavily relies on SEO, which is a major page view source for many bloggers.
4. Never Starting An Email List
I get it, you're a new blogger so you’re waiting to start collecting subscribers until you have more posts and traffic. You’re focusing more on growing your social media first, right?
You are rocking social media, 10K on Instagram, 5K on Facebook, 20K on Twitter… But Guess what? They could be gone tomorrow.
Legally speaking, you do not own your social media followers. But do you know what you DO own? Your email list.
Start collecting email addresses now!
If you wait, you’ll have nobody to email when you find yourself ready to start sending newsletters and updates.
5. Not Utilizing Pinterest
Do you want to grow your blog and your traffic fast?
Get on Pinterest. I grew my traffic over 1600% in 2 months just by putting my content on Pinterest.
Here's the easy step-by-step to start now:
- Set up a Pinterest Business Account with your blog's name
- Create a solid profile that includes a picture of your face and type up a strong bio with great keywords
- Use Canva (or other similar programs) to create Pinterest-length pins that will act as the cover to your blog posts
- Upload those custom pins you just created and link your blog posts to them
- Create relevant boards for your blog and pin to those boards
- Join group boards to participate in and pin your content to those boards too
It takes a little work, but the results are so worth it.
You can join me on Pinterest here!
6. Don't blog regularly
Do you post a few times one week and then nothing for the next couple of weeks? Do you think of ideas as you go without any kind of plan or schedule?
If this sounds familiar, it could be harming your blog.
Google likes regular content, and so do your readers.
Set up a schedule, decide which days of the week to publish a post, jot down lots of post ideas and get your blog organized!
7. Forgetting about social media
Social media is one of the most important aspects of blogging.
Understanding the ins and outs of social media and sharing websites like Pinterest can help you tap a page view source that will increase your income.
8. Not proofreading and editing your posts
If you publish a post with alot of mistakes it can leave your readers feeling like your website isn't professional.
Because you didn't take the time to proofread your work.
9. Don't Network with other bloggers
Networking with other bloggers is a crucial part of creating a successful business.
From sharing each other's posts, learning from each other to exchanging guest posts.
You can find people by commenting on their blogs or joining Facebook groups for bloggers.
10. Not Finding Quality Images
Humans are visual creatures and we are drawn to beautiful images.
Quality images help to break up your blog texts and make your writing more appealing.
If readers click on your site and all they see is a wall of text, they will click off instantly.
Trying to read a whole wall of text is alot of work and takes focus.
Good pictures and formatting can make that giant wall of text a great blog post.
11. You’re To Focused On Stats
Be honest, how many times a day do you refresh Google Analytics to see how many page views you’ve had?
Keeping an eye on your stats is a great way to understand who’s visiting your blog and what they enjoy reading.
However, obsessing over numbers takes all the fun out if blogging and will just stress you out.
12. Only Talking About Yourself
Honestly, people don’t really care to hear about your personal life on your blog.
It is great to share little pieces of your life in your content. But the main reason you have a blog is to help others.
You need to create content that centers around teaching and helping your audience.
13. Not Investing In Tools And Courses
Granted, you can blog for free, but sometimes you have to spend money to make money.
A good server host, a social media scheduler and some blogging courses will be well worth the money you spend.
Our must-have blogging resources to spend money on are:
One of the best blogging investments you will ever make is Michelle’s Making Sense Of Affiliate Marketing course.
It helped me increase my affiliate marketing income by about $3,000 since I took the course 3 months ago.
The money is well spent with this one since you will get access to all the course content and Facebook group for life.
14. Not Joining Affiliate Programs
If you want to turn your blog into a business, why not start by generating some passive income from it?
Join some simple affiliate programs from the get-go just to get you started.
Amazon Affiliates is a great place to start, as well as Share-A-Sale and Commission Junction are other ones.
15. Comparing Yourself To Others
Following other bloggers and checking out their posts is a great way to get inspiration and making blogging friends but don’t let it get you down if they’re more successful than you are.
Some bloggers post lots about how much money they make and it can be disheartening if you’re not making money yourself.
Remember that every blog is different, every reader is different and some of these successful bloggers have been going for a lot longer.
When you compare yourself to others, you start striving to be like them or have an idea of ‘perfect’ in your head and will never be satisfied with where you are with your blog. This also hinders your ability to be 100% yourself and will show in your content quality.
16. Thinking You Will Hit 10K Views Overnight
If you want blogging to become your full-time income, you have to appreciate that you’re building a small business.
Results and success won't come overnight – no matter what some other blogger on Pinterest says.
You’ll feel like you’re failing. You’ll be working full-time hours for pennies – or nothing.
You will compare yourself to other bloggers who have been successful within their first month few months and you’ll wonder what you’re doing wrong.
You will want to give up.
But you simply CAN’T give up.
Most blogs fail in their first six months. Why? Because they GAVE UP.
Generally, it takes YEARS to build your blog into a business.
17. Giving up
Don’t give up if you don’t see the page views rolling in straight away.
Try some different techniques to get more traffic, change the design of your blog, or have a go at writing better posts before you call it a day.
Just remember: it’s a slow process, but quitting won’t make it go any faster.
How many of these blogging mistakes are you making?
Don’t worry if you’re making more than one (or all of them!) – now you know what to focus on to improve your blog.